Q: Where is goodsugar located?
A: We are located at 1186 3rd avenue (on the corner of 69th street & 3rd avenue). Click Here to see us on the map.
Q: What are your hours?
A: Our hours change seasonally. Find our store hours Clicky Clicky
Q: Do you have a loyalty/rewards/discount program?
A: We offer a Discount Program! When you make your first in-store purchase, you can create an account using your mobile telephone number. For every $100 you spend, $7 will be added to your account.
Q: Are you organic?
A: But of course! We only use organic ingredients, which is essential to your health and the health of the planet. Click Ear 👂 to read more. It would be beyond absurd to claim our excellence in health and wellness while serving produce doused in pesticides. We are committed to being always organic.
Q: Are you guys kosher?
A: Shalom amigos! We proudly hold kosher certification from Rabbi Zev of the International Kosher Council. You can find our certification at the bottom of this page for your reference. To address frequently asked questions, we've made sure this information is accessible across various sections of our website. For the official IKC Kosher certificate, simply Click Here
Side note: Our founder was "Bar Mitvahed" in 1982 sliced up good when he was just eight days old. Based in New York City, this proud Hebrew loves all people and upholds the Kosher standard—even while embracing a vegan lifestyle.
Q: Do you guys use an obscene amount of single-use plastic straws, caps, bottles, forks, spoons, bags, straw wrappers, and other filthy, disgusting 🤮 packaging?
In a stroke of genius, we made the bold decision to move away from single-use plastic. It's simply foolish to serve healthy food in unhealthy packaging. Let's not contribute to the world's hypocrisy. We provide a premium glass package at no cost to you, and when you return it, we'll credit you $0.50 towards your next purchase. While our competitors are stuck in plastic, we refuse to be part of the problem. Plastic pollution is a pressing issue affecting us all, causing anxiety about the future of our planet. Say no to juice in plastic. Take a stand and advocate for a garbage-free planet! Return your karma, it's really good karma!
Q: Is goodsugar vegan?
A: Hellz yes, baby! And, we're cool too—after all, the first rule of veganism is not to talk about veganism outside the club. Yet here, we proudly celebrate our passion for plant-based foods that boost your health and nurture our planet. Click Here to learn less while going into the Green Vortex that is my mind while I type this. We don't make a big deal about 'vegan fame' because non-vegans may not care that much; in fact, they might be put off by the term 'vegan.' So, it's our little secret kept in our back pocket that we are 100% plant-based.
Q: Are you guys idiotic enough to poison your customers with refined and processed sugar, inorganic chemicals like food coloring, preservatives, and thickeners?
A: Absolutely not. We stand by our commitment to health—eating our own food every day and feeding our families with products we believe in. We care about your well-being just as much as our own, which is why our ingredients are chosen with care. Our products steer clear of refined sugars and processed additives. Instead, we offer no seed oils, are 99% gluten-free, 100% organic, and proudly plant-based—with non-pasteurized juices, dressings, and nut-based milks. Our promise is one of freshness, purity, and thoughtful preparation—no frying, no gimmicks, just quality ingredients for a healthier life.
Q: Where is the nutritional data? (Calories, fat, sugar, etc.)
A: Thank you for your inquiry. As a single-store operation, we aren’t required by New York City, New York State, or the FDA to provide nutritional data on our products. These regulations only take effect once we expand to five locations.
Rest assured, our ingredients are pure and our recipes are crafted with care. We focus on offering good calories, plant-based options, and even unrefined goodsugar to boost your energy and clarity. While nutritional analysis can be costly, as we grow, we’ll gladly provide comprehensive details on our menu and packaging.
For now, enjoy our offerings knowing they’re made with quality and your well-being in mind.
Q: Do you pasteurize or high pressure pasteurize your juices?
A: F*CK NO! Both processes make juice taste disgusting and diminish the nutritional quality of the juice. Fresh juice is the only way.
“Hello, beautiful world! Pasteurized and pressurized juice often tastes awful, as expected from a non-fresh product. The difference between fresh orange juice and store-bought, pasteurized juice is like night and day! Supermarkets and large juice chains must pasteurize their products for multiple stores to extend shelf life, kill potential food borne pathogens, reduce waste, and maximize profits. However, this process compromises the flavor, eliminates probiotic activity, and allows the juice to sit on shelves for weeks. The discerning guest at GoodSugar refuses to accept the compromise of pure products for the sake of shareholders in the juice industry. The founder, an honorable and juice-passionate individual, prioritizes human health over personal gain, believing that by doing so consistently, purity and taste will triumph over profits and material gains." - Marcus Antebi
Our founder is passionate about the benefits of fresh juice over juice that has been manufactured, trucked elsewhere, and then pasteurized or high-pressure pasteurized. When juice is treated in this way, it can lose some of the nutrients and flavor that make fresh juice such a valuable part of a healthy diet.
Unfortunately, some juiceries that claim to offer fresh juice actually use these pasteurization techniques, which can leave the juice tasting flat and lifeless. Customers who pay a premium for these juices can feel burned by the experience, realizing that they are essentially paying for a trucking operation and a bottle with a label on it.
We believe that the best juice is made fresh, on-site, using high-quality ingredients. This is why we take care to make all of our juices in-house, using fresh produce that is locally sourced whenever possible. By doing so, we can ensure that our customers get the maximum nutritional benefit and flavor from their juice, without any of the downsides of pasteurization or long-distance shipping.
At our juicery, we are committed to delivering the highest quality, freshest juices possible, and we believe that our customers can taste the difference.
A: Our straws are made from sugarcane fiber.
Q: Can I invest in goodsugar?
A: Certainly! You can send your investment to goodsugar at the following address:
Attention: Incoming Investment, goodsugar, 1186 Third Avenue,
New York, NY 10021. Please make sure to draw a big blue smiley face with a Sharpie on the envelope, or it might not get opened!
Our Founder, Marcus Antebi, also founded the well-known juice bar business Juice Press in 2010. From 2012 to 2019, the company was on a rapid expansion trajectory, with Antebi and his lead investor, Kenny Dichter, raising millions to fuel its growth. Upon exiting Juice Press in 2019, Antebi passed the torch to Mr. and Mrs. Michael Karsch, leaving the company a hero. As the story goes, another significant investor, the legendary Ken Langone, quietly told Antebi, "You made me rich!"
Please make sure to include a self-addressed and stamped envelope along with your investment. This will enable us to send you your "Stock Certificate," the Operating Agreement, and your Welcome Kit once your check has cleared.
When you invest $10,000 with us, you'll not only become a valued part of our venture but also receive some special perks:
- Two extra-large tie-dyed t-shirts with "STAFF" on the back
- Two goodsugar embroidered iron-on patches
- A lifetime 20% discount at our store(s)
For investments of $10,000 or more, you'll receive the same perks mentioned above, PLUS an additional privilege:
- You'll be allowed to use the bathroom at any of our future goodsugar store locations.
We truly appreciate your support and look forward to the possibility of having you as an investor in our venture! Note: This is all in jest. As you read this, we are closing our Series A. We do receive a lot of inquiries about the number of stores we have, whether we’re seeking investors, and more. Our expansion is projected to begin in Q3 of 2025—or when the Dow Jones Industrial Average hits 35,000 points!
Q: Do you make soups from scratch or use powders and just add hot water?
A: From scratch.
It's hard to imagine why anyone would want to pay top dollar to go to a restaurant in New York that serves powdered produce mixed with hot water when they could enjoy the real thing. At our restaurant, we take pride in making our soups from scratch using actual recipes and big soup kettles. We believe that the time and effort we put into chopping, dicing, mincing, blending, boiling, and simmering our soups is what sets us apart. We understand that making soups from scratch is a labor-intensive process, but we believe that the end result is worth it. Our customers appreciate the taste and quality of our soups, and we're committed to providing them with the best possible dining experience.
Q: Who started goodsugar?
A: The Original Founder and first CEO of Juice Press, Marcus Antebi @marcusantebi Learn More: Click Here
Q: Do you use refined sugar?
A: You’ve already asked this question—no, we don’t use refined sugar. We primarily use dates, maple syrup, and occasionally monk fruit.
The name goodsugar reflects our belief in the distinction between good and bad sugar. The sugar found in processed foods, like refined white sugar, is considered "bad sugar" because it’s heavily processed and stripped of nutrients. In contrast, the sugar naturally occurring in fruits and vegetables is considered "good sugar." This type of sugar comes with essential nutrients such as vitamins, minerals, healthy carbs, healthy fats, and even protein. These nutrients support a healthy diet, help boost the immune system, and provide easily absorbed energy and antioxidants. By choosing foods that contain good sugar, individuals can enhance their overall health and well-being.
Q: Are you gluten free?
A: While we are not strictly gluten-free, we offer a wide range of options to cater to different dietary needs. Our Best Burrito wrap is made from whole wheat, and we take pride in using high-quality ingredients in all of our products. Our core products are gluten-free, which includes our juices, smoothies, soups, and chocolates. However, please note that while we take precautions to avoid cross-contamination, we are not a gluten-free facility.
Q: Do you guys offer peanuts in your store?
A: Yes, we do offer peanut butter as an option for our smoothies, and some of our chocolates contain peanuts in their recipe. Additionally, our kitchen uses peanuts, almonds, and other nuts in the preparation of our food.
Q: Do you use powdered almonds and add tap water to make your smoothie bases like some of your competitors do?
A: No. We make almond milk every day from whole almonds. Powdered almond milk and fresh almond milk have some differences in terms of their nutritional value.
Powdered almond milk is made by grinding almonds into a fine powder and then mixing it with water. It often contains added vitamins and minerals to enhance its nutritional value. While powdered almond milk is a convenient and shelf-stable option, it may have some drawbacks compared to fresh almond milk.
One of the main differences between the two is that fresh almond milk is typically higher in nutrients such as protein, healthy fats, and antioxidants compared to powdered almond milk. This is because fresh almond milk is made by blending almonds with water, which retains the natural nutrients found in almonds. In contrast, the process of making powdered almond milk involves heating and drying the almond powder, which may cause some of the nutrients to be lost.
Another consideration is that powdered almond milk may contain added sugars and other additives, which can negatively impact its nutritional value. It's important to check the ingredients list when purchasing powdered almond milk to ensure that it does not contain any added sugars or other unhealthy additives.
Overall, while powdered almond milk can be a convenient option, fresh almond milk is generally considered the healthier choice due to its higher nutrient content and lack of additives.
Q: Where can I find the calories and other nutritional information on your fantastic products.
A: At this time, we do not have nutritional data profiles available for our products. As a small-scale business, we are not required to provide this information. However, we can assure you that our products are made from fruits and vegetables that are cleanly prepared and not fried, and do not contain any junk food ingredients. We strive to use only high-quality ingredients in our products to provide our customers with a healthy and delicious snack option.
Q: Do you guys use single-use plastic?
A: No. The entire business is free from single-use packaging. Instead we are using glass and kraft paper packaging.
Another major innovation for us is removing all single-use plastic from our packaging systems. We do not use corn-based plastics or plastics that are touted as better for the environment because they are not. We are recognized as the first retail restaurant in New York to voluntarily create and execute a no single-use plastic operation. Using plastic, especially to serve health food, is ironic.
Q: Are you opening other stores?
A: Maybe. It depends if you’re being nice to me. Yes. Looking downtown.
Q: How much rent do you pay for that store on 69th street?
A: Nunyabizness. A2: A lot. A3: We don't pay rent. We own the building.
Q: Who did all the branding for goodsugar?
A: The founder, Marcus with a lot of help from a great team.
Q: Who wrote all the whacky stuff on your packaging?
A: Someone who cares.
Q: Are you going to franchise goodsugar?
A: $132,000,369, take it all. A2: Probably not. A3: Maybe. A4: Yes.
Q: Why do some big chain juice companies say that they are plant based but sell eggs and milk?
A: They may have a misunderstanding of biology or simply be driven by profit motives.
A2: Their practices may not align with ethical standards.
A3: They could be operating under the mistaken belief that the public sees them as a top choice for purchasing milk.
A4: It's possible their CEO has a personal aversion to humans.
Q: Do you have a kids menu?
A: The entire menu is appropriate for children 12 months and older, unless they have specific food allergies to nuts, gluten. Kids love us.
Q: What is HPP?
A:We never High Pressure Pasteurize (HPP) our juice. We dislike HPP.
Our juice is cold-pressed, fresh, raw, and never pasteurized. Most juice companies use HPP, subjecting products to high isostatic pressure via water to extend shelf life. This process depletes nutritional quality and imparts an unpleasant taste. Many consumers have forgotten how delicious and satisfying fresh juices and smoothies can be.
As a single-store company, we are not required to pasteurize our products. While unpasteurized items expire quickly, they taste wonderful. A taste test between our juices and those from a supermarket or big juice chain will reveal a much brighter and fuller flavor in ours.
Pasteurization alters the chemical composition, reducing nutrient density and denaturing enzymes. It also kills beneficial probiotics that aid gut health. Therefore, pasteurized products are inferior to unpasteurized ones. The only benefit of pasteurization is for manufacturers, who gain longer shelf life and less waste.
To reiterate, companies that pressure their juice to extend shelf life create inferior products. Freshly made unpasteurized juice is the only way to go. One day, all juice makers will realize what juice is supposed to be and stop giving people subpar products. Fresh juice is fresh juice. Pasteurized juice is horse pucky.
Q: Can I bring my own reusable bottle?
A: You can, but you can’t ask us to wash it for you (it’s the law). We prefer if you participate in our reusable glass jar program.
Q: Does goodsugar franchise?
A: Not yet, you interested? Email us at 369@ilovegoodsugar.com
Q: Who owns goodsugar?
A: goodsugar is an LLP, a Limited Liability Partnership, founded by Marcus Antebi in 2020. He serves as the primary owner and operator alongside Peter Kay and several other equity stakeholders.
Q: Do you engage in trades with content creators?
A: Absolutely! We recognize that the landscape of marketing has undergone a significant transformation, with consumers increasingly relying on the endorsements and validation from their favorite social media influencers to discover and endorse brands and products. Feel free to contact us at: 5000@goodsugar.life
Q: What are goodsugar's plans for the future?
A: We’re committed to exposing the deceptive practices of juice companies that have misled New Yorkers. Our vision is to expand to 50 stores by the end of 2028 while maintaining uncompromising quality, financial discipline, and absolute transparency about our products. As we grow, we will never make excuses for processed foods or stray from our values. instead, we aim to set a new industry benchmark, leaving competitors struggling to keep pace—especially those who have damaged customer trust through subpar practices.